Our Mission
Make expansion revenue the most efficient, repeatable, and automated motion in B2B SaaS.
The economics of B2B SaaS have fundamentally changed. New logo acquisition is expensive, volatile, and increasingly competitive. Expansion revenue — growing accounts you already have — is cheaper, more predictable, and compounds faster.
Yet the tooling for expansion is still stuck in the era of manual playbooks and quarterly reviews. CS teams are asked to run sophisticated revenue motions with tools built for tracking, not acting. We're changing that.
What We Believe
Four principles that guide how we build
Revenue is the report card
We don't celebrate dashboards, features, or integrations. We celebrate revenue events — expansion ARR attributed directly to Upswell actions. That's the only metric that matters.
Invisible by design
The best CS tool is one your customers never see. Upswell should feel seamless to your team and natural to your customers — not like an automated robot, but like a very attentive CSM.
Expansion > acquisition
We believe the SaaS industry is entering an era where expansion efficiency defines company outcomes more than new logo growth. We're building the infrastructure for that shift.
Autonomy with oversight
Autonomous doesn't mean uncontrolled. Every Upswell action is logged, attributed, and reviewable. We give teams full control over approval gates and monitoring — so they trust the engine, not fear it.
Team
Practitioners, not theorists
Upswell was built by people who ran CS teams, built revenue models, and shipped ML products at scale. We don't have to guess what the problem feels like.
Placeholder: CEO / Co-Founder
Previously VP CS at a $120M ARR SaaS company. Built and ran expansion motions from $8M to $80M ARR. Saw firsthand how manual playbooks fail at scale.
Placeholder: CTO / Co-Founder
Previously ML Lead at a revenue intelligence platform. Built the scoring models that powered $200M+ in pipeline identification. Believes AI can do for CS what Salesforce did for sales.
Placeholder: Head of Product
Former Senior PM at a PLG SaaS company. Obsessed with the intersection of product data and revenue outcomes. Dog-fooded Upswell's first product on her own CS team before joining.
Backers
Backed by operators who've been in the seat
Investment thesis: category-creation play in expansion automation
Operational expertise in CS-led expansion at scale
Timeline
Where we're going
Founded Upswell. Problem validated with 40+ VP CS and RevOps interviews.
Closed pre-seed funding. First 5 design partners contracted.
Product launch. First expansion ARR attributed to Upswell actions.
Growth plan launch. 50+ customers onboarded.
Series A targeting. $10M ARR milestone.
Join us in building the expansion-first SaaS stack
Whether you're a potential customer, investor, or operator who wants to build this with us — we want to hear from you.