The Invisible Upsell Engine

Your customers are ready to buy more.
Upswell finds them first.

Upswell is an autonomous expansion engine for B2B SaaS. It ingests your product, CRM, and billing data, scores every account for upsell readiness, and fires personalized outreach — without your team lifting a finger.

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Plans from $650/month · Setup in under 1 hour · Cancel anytime

cheaper than new logo acquisition
Benchmarkit 2025
40%
of net new ARR comes from expansion
B2B SaaS median
+63%
valuation premium for NRR > 120%
SoftwareEquity data

Your CS team is leaving expansion revenue on the table

Expansion costs half what new logos cost. Yet 90% of SaaS companies still rely on manual playbooks, quarterly reviews, and gut instinct to drive upsells. The window closes before your team even sees it.

The old way

  • Manual health scores updated weekly — or never
  • CSMs pick upsell candidates based on intuition
  • Outreach templates copy-pasted by hand
  • Expansion tracked in spreadsheets
  • Opportunities missed at quarter-end rush

The Upswell way

  • Automated scoring runs daily across all accounts
  • ML identifies opportunities your team can't see
  • LLM-personalized outreach fires automatically
  • Every action tracked and attributed to revenue
  • Never miss a window, regardless of team bandwidth

Four layers. Fully autonomous.

Step 01

Ingest & Connect

Upswell plugs into your CRM, product analytics, billing, and support data in under 30 minutes. No ETL, no data warehouse, no engineering sprint.

Step 02

Score & Predict

Our ML engine scores every account daily on expansion readiness — combining usage signals, health metrics, and firmographic context into a single Upsell Score.

Step 03

Act Autonomously

When the score hits threshold, Upswell fires personalized actions: an email from the CSM, a Slack nudge to the AE, or a triggered in-app message — all without human input.

Step 04

Personalize with LLM

Every outreach is generated by an LLM trained on your product vocabulary, customer context, and proven upsell scripts — not generic templates.

Full Product Details →

Built for SaaS verticals with complex expansion

PropTech

Seat expansion at renewal

42% increase in seat upgrades
LegalTech

Matter volume upsell signals missed

3.1× faster upsell cycles
HR Tech

Module adoption plateau

$180K in new MRR in 90 days
FinTech

Usage-based tier migration

28% NRR improvement
See All Use Cases →

Teams that stopped managing upsells manually

We had Upswell connected to our Salesforce and Mixpanel in 45 minutes. By day 7, it had already flagged 12 accounts we had completely missed. Three of them converted.

HCS
Head of Customer Success
PropTech SaaS, $22M ARR

I've evaluated Gainsight, Totango, and ChurnZero. None of them do autonomous action. Upswell is the only tool that actually moves — not just reports.

VRO
VP Revenue Operations
LegalTech, $41M ARR

Our CSMs were drowning in manual playbooks. Upswell cut their upsell prep time by 80% and our expansion ARR went from 18% to 34% of total new ARR in one quarter.

CRO
Chief Revenue Officer
HR Tech SaaS, $67M ARR

Pick a plan and start capturing expansion revenue now.

Checkout is hosted by Stripe and includes Starter, Growth, and Enterprise. Choose the plan that fits your account volume and connect your stack after purchase.

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Monthly billing via Stripe · 3 plans live · Upgrade anytime